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Since I belong to a family of non-designers, I have practically spent all my life bringing awareness about the behind-the-scenes of the persuasive world of design. Now, I find one of my primary roles of existence to be to foster the art of empathy through storytelling.
Being a humane designer needs a strong inner voice and there lies another role, which is to be as collaborative with a clear sense of authenticity.
Starting out my journey as a designer, I worked on documenting handicrafts from remote places of India, learning about grassroots issues on sanitation projects, livelihood programs for low-income households, designing medical equipment for Rural India and finding affordable water filters and coolers for the masses.
Eventually, I found myself in innovation projects with multi-stakeholder teams of designers, marketers, salesmen, and engineers in one of India's largest business conglomerates. I quickly realized that to support an innovation strategy we need to better connections to work towards a common purpose and embrace the diversity within an ecosystem of change.
This brought me to the Masters of Design program at the California College of the Arts, where I moved from sustainable economies to regenerative economies, behavior reinforcements through experience design and being a representative ethical voice in a room.
I can develop a strategic vision for your business based on sound research, translating macro to micro design recommendations across products, satisfying business needs and delighting users.